Hybrid Customer Interaction

Customer churn prediction by hybrid neural networks

Product line development with customer interaction

While customizing their products, manufacturers attempt to ful ll speci c requirements of the customers within the constraints dictated by the manufacturing (design, planning and production) environment, and by the economical necessity of earning pro t. This paper o ers a generic framework that captures more technical features of this problem than the marketing models: in addition to customer w...

A Hybrid Approach to Integrate Customer Experience Management (cem) & Customer Relationship Management (crm)

Experience, defined as the subjective response of customers to any direct or indirect contact with a company, has been considered as a critical factor in connecting customers emotionally and in turn achieving customer retention. A most critical source of experience is the service delivery process encountered by customers. Nevertheless, existing tools for depicting service focus mainly on the ac...

Exploring Electronic Customer-to-customer Interaction Quality in Tourism E-commerce Platform

Electronic customer-to-customer interaction (eCCI) is a widespread phenomenon in e-commerce platforms and becomes crucial in the service offering embedded in web 2.0 and social media technique, but the research is very limited.This study explores the features of customer perceived quality in eCCI in Tourism E-commerce Platform .Furthermore, it distinguishes the quality of interaction between cu...

Social interaction, convenience and customer satisfaction: The mediating effect of customer experience

The present study is an effort to investigate the impact of both convenience and social interaction on customer satisfaction and the mediating role of customer experience. A structured questionnaire was used to collect data (n1⁄4840) using systematic sampling from department store shoppers of age 18 years and above in India. Multivariate data analysis techniques like Exploratory Factor Analysis...